Marketing automation is a marketing mechanism that is used in any process in the organization to ease the work process. As, nowadays, the market is a competitive one and in such environment, gaining leads and attracting customers is a primary force to run a successful business especially in real estate industry.
So, taking the real estate market as an example, you as a business owner needs to manage the performance of the business, customer’s data, the leads, and the market analytics.
So, iLead released many software applications called ACTIVA Exchange, ACTIVA Enterprise, and iACTIVA which mainly designed for real estate industry. So, in the following, we will tackle the benefits of using market and sales force automation software: