The Struggle between Marketers and Designers

No work can be done without the collaboration between marketers and designers. They do their best in order to convey a specific message for the outside world. However, they see things differently which cause a conflict, a waste of time, and effort.

That’s why, we will provide ideas to address such issue. But, first let’s define the differences between both of them, how they work, think, and the way they see things.

1. The Marketer
   It’s the one who sees things analytically, commits to a timeline, cares about the content quality, the brand, and the visitors.
   Marketer’s dream is to clearly understand the objectives of the business in order to create an action plan and a strategy that will achieve these objectives perfectly.
   He works towards fulfilling the goals and measuring the Return on Objective (ROO).
2. The Designer
   Now the strategy is ready by the marketer. The designer turns it into visual art. He’s the one who creates the designs, modifies the images, and provides creative ideas for conveying the message in a smart way.
   The designer sees things psychologically.
   Designer’s dream is to clearly know the reason behind rejecting a specific designs.

So, from the above, we conclude that both the marketer and the designer work towards conveying the same message in a smart and easy way to be remembered.

How to End the Conflict between them?

Marketer and Designer need to communicate, share information, and brainstorm ideas together. They need to cooperate as a team work in order to get work done perfectly.

Also, they need to know that no one of them can complete the work alone. They need each other to perform it as good as possible.